Your angle

Character-driven skits. Funny, relatable. Feature Cantina AI characters and tools naturally woven into the content. Think viral skit formats — the kind of stuff people send to their friends. The goal is to make people laugh and share, with Cantina integrated naturally into the story. Not ads. Entertainment first, always.

What great skit content looks like

  • Features a character or scenario people relate to
  • Uses Cantina naturally (not forced)
  • Has a clear hook in the first 1-2 seconds
  • Feels like entertainment first, promotion second
  • Uses trending formats/sounds when it fits

What to avoid

  • Anything that feels like a traditional ad
  • Forced product placement
  • Skits that don't feature or reference Cantina at all
  • Low-effort or rushed content
  • Profanity or inappropriate content

Approval process

Every video needs your coach's approval before you post it.

  1. Create your video
  2. Send it to your coach for review
  3. Wait for approval (usually within 24 hours)
  4. Once approved, post to both TikTok and Instagram
  • Videos posted without approval are not eligible for payment
  • If something needs changes, your coach will let you know. Make the edits before posting.
  • Posting to both TT + IG counts as one deliverable

Posting schedule

How often to post

  • 2 times per day, 14 times per week — you may post a 3rd video if necessary, but do not exceed 3 per day
  • Wait 4-5 hours between posts
  • All videos must be cross-posted to both TikTok and Instagram
  • Goal: 28 approved videos bi-weekly by every 2nd Sunday at 11:59 PM PST
  • There's no cap on submissions — more posts increase your odds of success
Hashtags: Use 5 hashtags per post. Adjust them to fit your video's content, but always include #cantina as the last hashtag.

Weekly briefs & scripts

Your coach will send you weekly briefs with specific scripts, reference videos, and creative direction. Keep an eye out in Discord!

View Latest Brief →

That's the skit track in a nutshell! If you have questions about your briefs, scripts, or anything else, reach out to your coach. We're excited to see what you create.